digital dump

the virtual vent of a lateral thinker

Credit Snap, Crackle and Pop

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I saw this on my way to work the other day, and whilst its great to see such a dialogue between the graphics of the packaging over the past 80 years, and whilst not nearly an exhaustive display of the packages, seeing the 2008 offering really bothered me.

I know its all too easy to look at vintage graphics with rose tinted glasses, but will we be looking back at this in 20 year’s time looking references indicative of the time, and conclude that 2008 was a time for weak layouts, no defined focal point and a boring Snap, Crackle and Pop? (discounting the very current “Value” and “Being on TV” themes)

Then I got thinking there must be more to this than just poor graphic design – perhaps the design is, in fact, poor for a very good reason – and in that case not poor at all, but very good.

Kelloggs has positioned itself as a premium cereal brand for many years, (in the previous two packs, the brand and “Rice Krispies” are proudly displayed in an “expensive” red seal of approval) but now their emphasis is strictly on being “Inexpensive” with stiff competition from quality supermarket own-brand competition (who are well known for undercutting the big brand names with “no frills” products). This change does seem to be somewhat of a paradigm shift in their market position (as I see it anyway) – I wonder if Kellogs will stay competitive in the current economic climate…


Written by harrypayne

December 9, 2008 at 12:55 pm

Posted in Graphics

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