digital dump

the virtual vent of a lateral thinker

Credit Snap, Crackle and Pop

leave a comment »

I saw this on my way to work the other day, and whilst its great to see such a dialogue between the graphics of the packaging over the past 80 years, and whilst not nearly an exhaustive display of the packages, seeing the 2008 offering really bothered me.

I know its all too easy to look at vintage graphics with rose tinted glasses, but will we be looking back at this in 20 year’s time looking references indicative of the time, and conclude that 2008 was a time for weak layouts, no defined focal point and a boring Snap, Crackle and Pop? (discounting the very current “Value” and “Being on TV” themes)

Then I got thinking there must be more to this than just poor graphic design – perhaps the design is, in fact, poor for a very good reason – and in that case not poor at all, but very good.

Kelloggs has positioned itself as a premium cereal brand for many years, (in the previous two packs, the brand and “Rice Krispies” are proudly displayed in an “expensive” red seal of approval) but now their emphasis is strictly on being “Inexpensive” with stiff competition from quality supermarket own-brand competition (who are well known for undercutting the big brand names with “no frills” products). This change does seem to be somewhat of a paradigm shift in their market position (as I see it anyway) – I wonder if Kellogs will stay competitive in the current economic climate…

Advertisements

Written by harrypayne

December 9, 2008 at 12:55 pm

Posted in Graphics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: